![]() ![]() ![]() You can use a targeted paid ad like this Chanel banner or reach a broader audience with a billboard or a radio commercial. Marketing copywriting is a tried and true way to communicate new products to potential customers. This advertisement is clearly created with the intent of selling their purses in this example. They opted for lower-case type for an on-brand writing style and immediately offered the discount to prompt their prospect to click on the ad. Kate Spade’s ad demonstrates marketing copywriting by its copy written at the top of this Facebook ad. They are clear sales-driven pieces of content that have an obvious goal of trying to sell. Marketing copywriting can come in the form of paid advertisements or traditional marketing assets. Marketing copywriting can be anything you see and hear that is promotional in nature. This is the type of copywriting that people are most familiar with. You can find copywriting just about everywhere you look.īut which types of copywriting should you pay attention to when creating your marketing campaign? Here are the nine major types and why they matter. Tungate even noted that some cave drawings could be interpreted as promotional material.Ĭopywriting has evolved from cryptic images on a wall to messages shared all over the world. Mark Tungate in his 2007 book Adland notes that there are promotional pamphlets found as far back as Pompeii promoting a new brothel in town. Copywriting is one of the oldest professions known in history. What we know as copywriting today is not altogether new. ![]()
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